Umi — Branding & UX Concept

A fictional Japanese restaurant branding and UX concept shaped by coastal simplicity.

A fictional Japanese restaurant branding and UX concept shaped by coastal simplicity.

At a glance

Role

Brand & UX designer

Team / collaborators

Academic branding concept

Timeline

1 Month

Tools

Figma, Illustrator, visual identity systems

Key contribution

Brand strategy, logo design, visual identity, menu information architecture, and art direction

Outcome / design goal

Create a calm, elevated dining experience before the guest reaches the table.

Services

Art Direction

Graphic Design

Branding and Style Guides

Visual Identity

Logo Design

Client

Academic branding & UX concept

Location

Ontario, Canada

Year

2025

Credits

Images taken from final iterations

Info

Umi is a fictional Japanese restaurant concept built around modern culinary craft and coastal simplicity. I developed a visual identity and menu system that make choices feel intentional, readable, and elevated—translating the restaurant’s atmosphere into every guest touchpoint.

Umi is a fictional Japanese restaurant concept built around modern culinary craft and coastal simplicity. I developed a visual identity and menu system that make choices feel intentional, readable, and elevated—translating the restaurant’s atmosphere into every guest touchpoint.